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Improve your score by working on the red and orange criteria in your Review.

Check the green criteria to find out how your score is being positively affected. Gray criteria are notable, but do not affect your score.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords . These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query . Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.